Packaging has to be one of the most exciting – and daunting – industries. Consider the increased spotlight on the environmental impact of packaging materials and the negative publicity from media and lobby groups. Add the pressure from a better informed and conscious-driven consumer that has led to a growing demand for packaging that is aesthetically pleasing yet recyclable, while being reusable, compostable, biodegradable and even edible.
It soon becomes clear that packaging that fails to meet these ever-more exacting standards will soon no longer have a place on the shelves. However, for packaging companies that can adapt and comply, the sky is the limit.